"The Future of Gaming" // Xbox
This commercial was created to announce the global launch of Xbox's new cloud-based gaming system – radically changing how we can play and access games moving forward.
In this spot, we built out each set entirely in-studio, pulling in texture, regionally specific visual culture, and color theory to bring the characters and their gaming experiences to life. The team hired me to direct the live-action commercial and develop the creative direction for the spot – most notably the art direction for each set.
Credits
Director | Talia Green
Agency | COLOR
Client | Xbox
Director of Photography | Ty Migota
Assistant Director | Damien Payne
Executive Producers | Chad Cobain + Luke Icenhower
Producer | Stevie Rappa + Keri Owen
Post Producer | Austin Nokleby
Editor | Eric Munch
Colorist | Drew Tekulve at Paradox Post VFX & Compositing | Soren Laulainen + Alex Vahle
STARRING:
Zuzu Kandilige, Mackenzie Nelson, Hayden Ludt, David Jofre + Estella
Production Designer | Emily Wood
Set Build & Dress | Franike Postiglio, Andrew Imanaka + Caitlin Moorleghen
Wardrobe Stylist | Meg Schmitt
Hair & Make Up | Lindsey Watkins
1ST AC | Nathan Beykovsky
Gaffer | Vince
BB Electric | Mark Bueing
G&E Swing | Rachel Weinkauf + Aaron Jaccons
Key Grip | Shaun Bowlby
BB GRIP | Brad Fox
Dolly Grip | Mike Astle
Production Assistants | Andu Wolde , Yabi Wolde + Jana Ryakhovskiy
Catering | Justina Renound
Location | House Studios