"Rewrite the Rules" for Mejuri 

At Mejuri they say "buy yourself the damn diamond." This is the story of where that came from, told through the lens of Mejuri Founder and CEO, Noura Sakkijha.  The film explored Noura's personal story and what motivated her to break out of the traditional, gendered tropes that surround the jewelry industry. We spend a day with Noura as we get to hear from her directly about why she started the company and how it shook things up in the industry. 

Shot on Kodak 250D 16mm film. 

Mejuri Team: 

Co-founder & CEO of Mejuri - Noura Sakkijha
Creative Chief Officer - Justine Lancon
VP Creative Operations - Eve Maidenberg
CD of Brand - Carla PoirierCD of Brand Narrative - Jessica Brewer 
Senior Art Director - Isabella Alesci
Producer - Erin Reynolds