Dad Deserves Better.

Concept: Out with the old, impersonal fathers day gifts and in with the new and improved. This father's day campaign introduced Amazon Launchpad as a premier destination of thoughtful and cutting-edge gifts for dad. The piece used stop-motion video to animate away textures made up of outdated gifts and then reveal the shining new option available on Launchpad. The tone was cheeky and the use of bold color and texture defined the visual identity.

Client: Amazon Launchpad

Director & DP: Talia Green
Creative Writer: Lauren Tree
Prop Stylist: Mandy Kehoe
Producer: Arce Caban
Gaffer: Jordan McGrath
Art Assistant: Ayda Rojhantalab
Editors: Pixel Canibal
PA: Michael Nugent