Target Style, In Vogue

Target and Vogue partnerd up to kick off New York Fashion Week with an interactive night of art and technology. The campaign brought a series of iconic Vogue covers to life by creating physical reproductions of these magical images. Guests were invited to spend the evening walking through the iconic magazine covers and becoming part of them themselves. Bossa partnered with Mother NYC to build the interactive experience of the night. Bossa built a custom app that was designed to read unique QR code's assigned to each guest via a custom bracelet. Performers wandered through the event and photographed guests within the app, and, instantly, the content captured was sent to each guest. This content was then displayed in real time on a digital wall that Bossa designed and built for the event. At the end of the evening, each guest walked away with a virtual goody-bag of custom, and real-time content. It was a night to remember. 

Client: Target + Vogue
Agency: Mother NYC
Bossa Creative Director: Andrezza Valentine 
Bossa Experiencial Producer: Talia Green 
Bossa Creative Technologist: Eric Stockmeyer
Bossa UI/UX Designer: Patrick Muth 

Year: 2015

 


 

Coke Zero - Drinkable Billboard

This billboard was to be a functional spectacle — something that evoked awe and brought Coke Zero straight to people’s cups. Bossa and Ogilvy teamed up to design and execute the first drinkable billboard which launched in Indianapolis for the 2015 Final Four Tournament. In the end, it took  the team three months to design and build this engineering feat that let every  participant taste Coke Zero in the boldest of ways.

Client: Coke Zero
Agency: Ogilvy Mathers
Bossa Executive Producer: Hans Weiss
Bossa Creative Director: Andrezza Valentine 
Bossa Experiencial Producer: Talia Green 
Bossa Industrial Designer: Bryan Raguskus
Bossa 3D Designer: Dave Sotto 

Year: 2015

 


 

Coke Zero - Drinkable Advertising Campaign

Drinkable Advertising is a multi-faceted campaign that combined design, technology and interactivity to bring Coke Zero right into peoples' hands. Bossa and Ogilvy partnered in creating a series of the world's first ever drinkable advertisements which launched at the Final Four Tournament in downtown Indianapolis. At the core of the campaign, user's were able to Shazam a TV spot and watch as a refreshing Coke Zero was poured right into their phone. As the the pour was completed and the glass on the user's device was seamlessly filled, they were presented with a coupon for a free Coke Zero. All in all, the campaign was comprised of a website and 7 variations of this drinkable execution that engaged participants and let them taste Coke Zero in a whole new way.

Client: Coke Zero
Agency: Ogilvy Mathers
Bossa Executive Producer: Hans Weiss
Bossa Creative Director: Andrezza Valentine 
Bossa Creative Technologist: Eric Stockmeyer
Bossa Digital Producer: Nic Santana 
Bossa Digital Activation Producer: Talia Green 
Bossa Art Director: Hakan Isik 
Bossa Lead Developer: David Poyner

Year: 2015
Accolades: 2015 Cannes Lion 

 


 

Be The Uproar

Interactive light installation commissioned for the Inspired By series hosted by POSSIBLE. This piece was created to accompany a lecture featuring Lindy West and the 3% Movement's Kat Gordon. The artists explore the manifestation of what the audience feels the need to be loud about in times of political turbulence. 

Together in a daily mess of creativity, discourse, and collaboration, we navigate the gears that have the potential to inform culture.
For us, silence is not an option.
We celebrate the uproar of those who rose above adversity to pave paths for us we otherwise would not have known.
For them, silence was not an option.
Tomorrow, when we are living the truths we are establishing today, we’ll know where passivity played its part. How you play yours, is up to you.
Silence is not an option
Be the uproar.

Client: POSSIBLE + 3% Movement 
Creative Lead/Art Director: Talia Green
Copywriter: Anna Kasabyan
Designer: Taylor Nelson
Producer: Chelsea Sweetin

Year: 2017

 


 

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Intel - Pocket Avatar 

An interactive karaoke experience for the launch of Intel's Pocket Avatar app. Bossa designed and developed an immersive system that utilizes 3D projection mapping and facial recognition software to create the ultimate night o Karaoke. 

Client: Intel 
Agency: Sidlee NY 
Bossa Executive Producer: Hans Weiss
Bossa Creative Director: Andrezza Valentine 
Bossa Producer: Nic Santana 
Bossa Associate Producer: Talia Green
Bossa Creative Technologist: Jeremy Abel 
Bossa Creative Technologist: Jeramy Morrill

Year: 2014

 


 

Keurig - Brewhaha 

For the Release of the Keurig 2.0 brewing system, Bossa created an online and physical memory game inspired by Simon. From wireframes to deign to development and even 3D fabrication, we oversaw and executed the Ultimate Keurig Brewhaha game, which launched at a two-day event in Toronto's Dunadas Square.

Client: Keurig 
Agency: Sidlee Montreal
Bossa Executive Producer: Hans Weiss
Bossa Creative Director: Andrezza Valentine 
Bossa Interactive Producer: Talia Green
Bossa Creative Technologist: Jeremy Abel 

Year: 2014

 


 

French Toast Crunch is Back! 

For the return of this iconic 90's cereal, Bossa worked with McCann to create an interactive website and fortune-telling app. The campaign featured Miss Cleo, the infamous psychic of the 90's. The site was a customized Tumblr that aggregated social content and hosed the interactive experience.

Client: General Mills 
Agency: McCann
Bossa Executive Producer: Hans Weiss
Bossa Creative Director: Andrezza Valentine 
Bossa Producer: Talia Green
Bossa Creative Technologist: Jeramy Morrill

Year: 2014

 


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